Benetton Used A Picture of Migrants To Sell Sweaters. Twitter Isn't Having It
Benetton's marketing strategy is an insensitive take on the life of real people.
Benetton's marketing strategy is an insensitive take on the life of real people.
Italian clothing retailer United Colors of Benetton recently tweeted out a picture of migrants waiting in a queue right after departing from a boat that brought them into the country.
From the image, it is very obvious that not only are the people migrants, but they are seeking refuge of some sort. Even a red cross worker is pictured in the post.
The migrants all appear to be women of color and some of the kids have their faces pixelated out. The women's privacy, however, wasn't as respected.
From the image, it is very obvious that not only are the people migrants, but they are seeking refuge of some sort. Even a red cross worker is pictured in the post.
The migrants all appear to be women of color and some of the kids have their faces pixelated out. The women's privacy, however, wasn't as respected.
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